As the world careens toward a climate catastrophe, the biggest banks in the world are still financing fossil fuels in the trillions of dollars. Joe wanted to build an alternative — a place where civic-minded and socially aware individuals could save and invest their money, Joe co-founded Aspiration in 2013 with his friend Andrei Cherny. Since then, the financial institution has grown to more than 4 million customers.
The four biggest banks in America lend more than $240 billion of their customers’ money to fossil fuel projects every year. Meanwhile, every $1,000 transferred to Aspiration has the planet-saving climate impact of 6,000 fewer miles driven by the average car. Aspiration charges its customers no mandatory fees — enabling them to spend and save without funding private prisons or polluters like pipelines, oil drilling and coal mines.
One of Aspiration’s most popular features is called AIM (Aspiration Impact Measurement). To help Aspiration users spend their dollars at businesses that are good to the environment and their employees, AIM lets them see their own Sustainability Score – the impact they’re making on people and the planet based on where they’re shopping and spending every day.
In recent months, a record number of Aspiration customers have also enrolled in a feature called Plant Your Change, which allows them to dedicate the spare change of each debit card purchase to plant a tree. In less than a year, the Aspiration community has planted more than 10 million trees.
Committed to clean money
The four biggest banks in America lend more than $240 billion of their customers’ money to fossil fuel projects, every year. That’s a lot of Dirty Money. Every $1,000 you transfer to Aspiration has the planet-saving climate impact of 6,000 fewer miles driven by the average car.